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How To Build a Business Online

Preface by the Publisher: In this issue we're pleased to bring you an exclusive interview with internationally known marketer Dr. Jeffrey Lant. A Ph.D. Graduate of Harvard University, Dr. Lant has written 16 of the best known business development and marketing books in the world. Well known to television and radio audiences internationally, he has also authored hundreds of practical articles on entrepreneurial
success. His exclusive comments for our readers will help build your profitable online business starting today.

Publisher: Dr. Lant, let's cut right to the chase. What in your estimation is the #1 problem facing folks trying to build a business online?

Dr. Lant: Without question it's the lack of website interactivity. Right now, the average business person online is trying to make money with a website that's little more
than a glorified bulletin board. They just post information.

Visitors go to such sites and find the only way to get help is to click on 'contact me', fill out a form and hope for the best. This isn't customer service. It's customer disservice. Yes, site owners are trying to get away with constant substandard service that they themselves would never tolerate in real life. As a result, they're losing money ever single day.

Publisher: Good point. So where should website owners start to solve this problem?

Dr. Lant: First, it's a question of these owners recognizing the problem. They have to realize that people online expect the same high level of customer service as they do when shopping offline. Sadly, this recognition is not yet general.

Second, they have to add the interactive function to their websites so that their customers can talk to them and they can talk to their customers. Only a tiny fraction of website owners have done this so far.

Publisher: So, how do website owners cope with the fact that the Web is open 24/7 internationally and that they'll need total site coverage to be able to deal personally and efficiently with all visitors?

Dr. Lant: Smart companies like Worldprofit, Inc. are solving this problem. They have developed an amazing tool called the LIVE Business Center. The LBC is manned by trained professionals from around the world who provide live customer service 24/7.

When the website owner wants to deal with his visitor traffic personally, he presses a button. When he wants a break and wants the live personnel (Worldprofit calls them 'monitors') to work with the visitors, he presses the same button. This way each website owner gets 24 hour visitor coverage. Predictably, their sales soar.

Publisher: As usual, Dr. Lant, you've got your finger on the pulse of Web success. Thanks for sharing with our readers.

Dr. Lant: My pleasure.

Resource Box

For information on Worldprofit's interactive options and the LIVE Business Center, sign up as a Free Member at http://www.Little-Known-Business.com

Om forfatteren

Harvard-educated Dr. Jeffrey Lant is one of the best known marketers on earth. Dr. Lant's free online webcasts draw people worldwide who want to profit on the Internet every day. If that's your objective, go to http://www.Little-Known-Business.com and attend today's program as Dr. Lant's guest. Arnljot Blindheim - President Little-Known-Business.com & Worldprofit Dealer

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